Register to download S4, sustainability trends in fashion

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Head over to and register to download the S4 newsletter reporting on sustainability trends in fashion. Read press release here.

Going behind-the-scenes: Touch-ups with Stacia and Teddi at the Allen Martin
"Hoodoo: Spirit Magic" photoshoot. Check out this S4 editorial and more at

Shout Out! Thanks to Collin over at the Sustainable Style Foundation for featuring it as their "spotlight" over the weekend.

OH SO MOSO - The Premier Issue
Bamboozled by bamboo? Sometimes it's difficult to see the forest through the trees, or
in this case, the clear message through the cluttered attic of consumer culture. From socks to surfboards, toilet seats to TV sets, birthday suits to bikes, floors to furniture, this almighty grass is getting more attention than a well-manicured lawn.

Bamboo became quite a hit when it began percolating onto the fashion scene in designer collections a few years back. What made it unique was not only its impressive resume of technical properties, but also its positioning as an eco-friendly fabric. The common proclamations of bamboo's benefits consistently reiterated include: green or eco; renewable; biodegradable; fast-growing; luxurious; breathable; absorptive; ventilated; hypoallergenic;and antibacterial. Find out what S4 has uncovered about fashion's latest greenhorn.

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