OH SO MOSO - The Premier Issue
Bamboozled by bamboo? Sometimes it's difficult to see the forest through the trees, or in this case, the clear message through the cluttered attic of consumer culture. From socks to surfboards, toilet seats to TV sets, birthday suits to bikes, floors to furniture, this almighty grass is getting more attention than a well-manicured lawn.

Bamboo became quite a hit when it began percolating onto the fashion scene in designer collections a few years back. What made it unique was not only its impressive resume of technical properties, but also its positioning as an eco-friendly fabric. The common proclamations of bamboo's benefits consistently reiterated include: green or eco; renewable; biodegradable; fast-growing; luxurious; breathable; absorptive; ventilated; hypoallergenic;and antibacterial. Find out what S4 has uncovered about fashion's latest greenhorn.