Replay Launches Organic Line of Jeans with Summer Rayne Oakes


Come join the Replay Event for the launch of their new organic jeans line. May 2nd is the launch party and open to press. Call to register.

Summer Rayne Oakes will be at their stores on May 4th, May 5th and May 6th from 4PM-6PM for workshops and Q&A sessions open to the public. Replay Store is located at 109 Prince Street at Greene. Read on more via Fas
hion Windows.

Ads (below) as seen in S4, the sustainability trends in fashion newsletter

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The Independent reports on "Who's cool in the great celebrity green rush?"

"Just five years ago there were only 10 environmentally friendly designers. Now there are more than 500. At 23, fashion model Summer Rayne Oakes has her own thinktank and consulting company promoting fair trade clothing.* Meanwhile, more than 500 campuses have signed up to start reducing their carbon emissions, partly as a result of a student campaign, Campus Climate Challenge." read more here.

*please note as a more accurate statement, Summer Rayne Oakes personally promotes fair trade clothing. SRO (the company) works on environmental communications, market research, advertising and brand strategy

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"Tuff Soul" Eco-fashion Boutique Opens in Ithaca


dress by Doie Designs

A cute and actually sizeable eco-fashion boutique called "Tuff Soul" opened up in downtown Ithaca, NY recently. I spent Earth Day on the Cornell campus with some good friends, met the university's new President, David Skorton, and later spoke at an intimate gathering at the Tompkins County Library. The organizer for the event, Wendy, took me to check it out. JoJo and Autumn (picture above) carry a diverse line of vintage clothes, jewelry and accessories and an ample line of Loomstate and Mavi organic jeans. The best thing about it? If something doesn't fit quite right, JoJo and Autumn will rehem and resew your new duds on the lower level.

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Sustainable Fashion Reports on the Frontline with Grist


Tune into Grist Magazine every month for reports on the sustainable fashion frontlines.

Click here to view the first in the series, "The devil wears blue jeans."

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Clean the Beach: Levis 5-01 Day




ON “501® DAY” - MAY 1, 2007

WHAT: As part of its long-standing history of community involvement, on May 1st “501® Day,” Levi’s® is encouraging Los Angelens to volunteer with them for the first time ever. Eco-conscious model Summer Rayne Oakes will join Levi’s® Store employees and other local volunteers to help clean up Venice Beach, in celebration of Levi’s® “501® Day.”

Levi Strauss & Co. has a long history of community involvement, with employees volunteering over 60,000 hours of service globally each year. Other “501® Day” events are being held in New York and San Francisco. For more information about “501® Day” or to learn about more volunteer opportunities, visit in Los Angeles, New York City and San Francisco.

WHEN: May 1, 2007

9:30 a.m. Volunteers Meet at Levi’s Store (and head over to Venice Beach)

10:15 a.m. Special Presentation with Levi’s® Store Manager, “Heal
the Bay” and Summer Rayne Oakes (at Venice Beach location)

10:30 a.m. Volunteer Activity Begins

WHERE: Levi’s Store

1409 3rd Street Promenade

Santa Monica, CA

3000 Ocean Front Walk @ Rose Ave.

Venice, CA

CONTACT: Fiona McRobert for press requests, 917.697.5026

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Summer Rayne Oakes to speak in Ithaca, NY for Earth Day


For Immediate Release
April 19, 2007
Contact: Wendy Skinner, 607-277-7611; cell 607-229-0919

Ithaca, NY

Fashion Model Talks about Earth-Friendly Choices

New York City-based fashion model Summer Rayne Oakes will speak at the Tompkins County Public Library at noon on Saturday, April 21, about the importance of earth-friendly fashion. Oakes, a graduate of Cornell University, has taken the fashion track in a radically different direction. She is not only a glamorous model, she is an educator, spokesperson, TV host, and eco-fashion entrepreneur. Oakes frequently speaks on college campuses and she has designed a K-12 curriculum that introduces sustainability concepts into traditional subjects. Her career has been noted in numerous print and broadcast media, including Vanity Fair, Outside Magazine, E magazine, NPR and CNN.

Born in the spent coal country of northeastern Pennsylvania, Oakes took an early interest in the environment. At 13, she was the youngest member to serve on her town's environmental advisory council, and she helped reclaim land at old mining sites. Her leadership continued at college, where she researched and published several papers on natural resources. While at Cornell, Oakes became interested in the fashion world as a way to network and influence change.

To accompany her talk, titled "What is Eco-Fashion?," Oakes will display examples of earth-friendly fashion and she will be available for a question-and-answer session. From 11 am to noon, a community fabric swap will be held at the library for sewing enthusiasts, crafters, quilters, or anyone who works with cloth and fibers. Items to exchange must be clean and folded. The talk and the fabric swap are free and open to all. For more information, contact Wendy Skinner, 607-277-7611, ws (at)

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WWD's April 10, 2007 Green issue recently highlighted Levi's 5.01 volunteer day. Join Summer Rayne Oakes and Levi's on May 1st to volunteer in your neighborhood. Events will occur in San Francisco, New York and Los Angeles. Oakes will be rallying the crowd to participate in a beach cleanup with Heal the Bay and the LA Levis crew. If you'd like to spend a day on the beach, sign up on the Levis 5.01 site.

Oakes wears her Levi's Eco

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Aveda Earth Month 2007


Summer Rayne with Tucker Green at Aveda Earth Month 2007 event.
Wearing: Avita bamboo top; organic cotton Aoki jeans; Palma Collection necklace.

Aveda made April 2007 the "Make clean water a human right" Campaign
Text "30644" on your cell phone and write "clean water" to "sign" the Clean Water petition. Funds from the campaign will benefit Aveda's Earth Month partner, Global Greengrants Fund, as well as local and regional organizations in individual countries.

Josh Lucas was the speaker-of-the-night

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Summer Rayne Oakes at ABC's Sundance "The Green" Event


Summer Rayne wears Carolina K. top, handwoven in Peru; Tagua nut necklace by Palma Collection; high-waisted organic cotton, vegetable dye jeans by Aoki; and a reconstructed cigar box purse; jewelry by the Be Carbon Neutral Campaign; headband by Fannie Lau HK

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The National Post highlights S4 in "Take Five"


If you haven't yet and you are curious
about eco-conscious denim labels, check
out and download today.

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Renee Loux hosts the 1-hour special for the Fine Living Network, "It's Easy Being Green."

See and hear insights from Owen Wilson, Summer Rayne Oakes, Jesse James, Tesla Motors, Reverb and others.

Click here to watch the preview.

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Caught with our Pants Down: S4, The DENIM Issue


S4's DENIM issue launches.
Download for free at

See why S4 names 2007 "The Year of the Eco-conscious Blue Jean"

  • Find over 50 eco-conscious denim lines
  • In-depth interview with China Blue's Micha Peled
  • Discussion on the solution to sweatshops
  • "Green Jean" market trend forecast
  • Fashion editorials + more

He wears: Gilded Age organic selvedge w/ indigo dye
She wears: Aoki organic denim w/ vegetable dye
(Source: The Writings on the Wall,

Li Ping and Jasmine clip their eyes open so they don't fall asleep on the job. Read the in-depth interview in S4, where Peled and Oakes talk about the solutions to sweatshops in China. Be sure to tune into the abridged version of China Blue debuting on PBS April 3, 2007. Check for listings here.
(Image source:


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  • From the frontlines: Tracking the latest news, updates, and projects of Summer Rayne Oakes

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