Charity:Water hits Project Greenhouse


Adrian Grenier and Edwin Stromsten,

Adrian Grenier and Kristina Ratliff

Summer Rayne wears a vintage dress

Charity Water benefit at Project Greenhouse hosted by Adrian Grenier.

Charity Water drills wells in Africa. More than 1 billion people do not have access to clean water. 80% of all sickness in the world is attributed to unsafe water and sanitation. One $20 bottle of Charity: Water provides 1 person with clean and safe drinking water for 15 years. Get involved at

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Young Citizens Taking Climate Change by the Horns


Photo: from Change It 07 via IGHIH blog

It is all
very, very exciting to see how PowerShift 2007 is shaping up!

James Hansen is Coming!
James Hansen, the venerable director of NASA's Goddard Institute for Space Studies just said he would be more than happy to address the 3,000-5,000 youth expected to attend! Massimo and I shared in on the excitement over the phone. I totally skipped Cloud 9 and went to Cloud 10. Twenty minutes of pure elation led to more ideas, more strategies, and a little bit too much adrenaline to my noggin. I had to call Arthur and Billy from Campus Climate Challenge immediately. It took a full day for me to calm down, but I was easily lulled back into stealth fighter mode on my way to the Charity: Water benefit at Project Greenhouse* with Massimo (three hours in a car with a rocking psychologist studying climate change will do that to you). We cogitated over all the mind-blowing projects we've been working on and plan to work on - which seems to have multiplied over the last few months.

There are just so many bang-up ideas swirling around - we just can't wait to get them off the ground and running. The programs are focused on how we can begin turning awareness into continuous engagement. The approach is really creative and engaging - so it'll be interesting to see how the public responds to them...(Speaking of getting people involved, a new report on how much impact Live Earth has affected people's engagement will be coming out shortly - a joint report out of Columbia and Yale Universities).

Photo: from the IGHIH blog

Let's Get Moving!
Everyone's effort is greatly needed, but we need to graduate from the "little things we can do" (i.e. changing every frigging light bulb in the house) and ramp up to a more concerted effort for a sweeping change. A report was recently forwarded to me with some startling comparisons compiled by the 2030 Research Center. An abridged summary is listed below:

The Campus Climate Challenge, a growing student movement in the US...calls for all high schools and college campus in the U.S. to go carbon neutral. If the challenge were met, the CO2 emissions from just 4 medium-sized coal-fired power plants each year would negate the CCC's entire effort.
If every household in the U.S. changed a 60-watt incandescent light bulb to a compact fluorescent, the CO2 emissions from just two medium-sized coal-fired power plants each year would negate this entire effort.

California, which makes up over 10% of the country's new vehicle market, passed legislation to cut GHG emissions in new cars by 25% and in SUVs by 18%, starting in 2009. If every car and SUV sold in California in 2009 met this standard, the CO2 emissions from only one medium-sized coal-fired power plant, in just eight months of operation each year, would negate California's 2009 effort.

Wal-Mart, the largest "private" purchaser of electricity in the world is investing a half billion dollars to reduce the energy consumption and greenhouse gas (GHG) emissions of their existing buildings by 20% over the next 7 years. "As one of the largest companies in the world, with an expanding global presence, environmental problems are our problems," said CEO Lee Scott. The CO2 emissions from only one medium-sized coal-fired power plant, in just one month of operation each year, would negate Wal-Mart's entire effort.

The comparison really colors the challenge we have. I don't know how other people react to the statistics above, but it totally sparks a fire under my ass. I've reworked my letter to my Congressman (that I know I was supposed to send over 6 months ago), but I'm glad I'm sending it now. I made sure to clearly lay out my thoughts on the coal issue. I'll be sure to post the letter up when/if I get a response back from him. Calling his office this week too. Let's rouse this myopic world.

* I'll keep you updated on the Project Greenhouse-PowerShift 2007 fundraiser too - so check back often! Cheers!!!

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Science Alert reporter Fiona MacDonald covers the eco-fashion movement.


This season there is just one trend predicted to outlast the year: eco-fashion. No, it’s not an oxymoron. Forget dreadlocks and Jesus sandals; environmentalism is becoming oh-so sexy. Just as boho made its way from the protestors to the catwalk, now too is environmental consciousness.

It seems that in the past three years environmental issues have started to pop up in everyday life. Eco-fashion is a buzz word at the moment, but few understand what it really means and why it might be so important. Are the rumours true? Is green really the new black?

It started with food: organic, chemical free, cruelty free, locally grown. Issues rarely thought of a decade earlier were suddenly important when choosing what to eat for dinner. Makeup soon followed. Companies advertised their products as pure and moved away from animal testing.

Continue reading here.

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German GQ: Eco-Model and Hybrid Vehicles


Cover: GQ Germany August 2007

Oakes wears top by Linda Loudermilk; vintage necklace

Oakes wears a top by Carolina K, necklace by Palma Collection

Oakes wears top by Noir; skirt by Linda Loudermilk; shoes by CharmoneGQ Germany pushes hybrid vehicles and energy efficient vehicle technologies in their August 2007 Car issue. Interview with Summer Rayne Oakes. Photos with NYC's new fleet of hybrid taxis. - click on images to enlarge.

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There's BDE in your britches


Summer Rayne Oakes' fourth installment on sustainable style for Grist Magazine highlights the industry's move to begin Restricted Substance Lists (RSLs).

-- A few weeks ago, a good friend of mine invited me to an apparel industry environmental seminar chock full of good industry types. Seminars of this nature are always dreadfully boring, but it's worth it because you get the inside scoop on what the industry is (and unfortunately isn't) talking about. The principle topic was regulated substances and chemicals, how to move toward green chemistry alternatives, and how to manage all the issues associated with regulations. The meeting was the first important step in getting companies like Ann Taylor, Liz Claiborne, L.L. Bean, and others to begin taking the steps needed to beef up their consumer-protection standards...

-- Read on more at

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Can Green Be Too Glamorous?


Summer Rayne Oakes writes her third monthly installment from the fashion frontlines for Grist Magazine. In this edition, she questions reporter ethics and whether "green" can be in fact too glamorous.


I could have been sitting across from a writer of US Weekly or OK Magazine, but I wasn't. I was sharing an hour of my morning with a journalist from Neue Zürcher Zeitung (NZZ), one of the oldest and most respected newspapers in Switzerland. Granted, my interview was for their "softer" weekend edition, NZZ am Sonntag, but even that paper carries the weight of its weekday counterpart's esteemed name. That's why I was shocked to read a spuriously devised, albeit glamorous, story of my life when the article appeared...

continue reading at

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Ecorazzi and the New York Observer highlight Summer Rayne's fundraiser & event at Project Greenhouse in East Hampton. An intimate organic, locally-sourced dinner was prepared by Discovery chef, Nathan Lyons for the forty-person crowd. The event brought together a number of people involved in environmental issues, including scientists, entrepreneurs, green marketers, activists, environmental non-profit leaders, climate change psychologists, investors, media, environmental lawyers, and a conscientious fashion crowd.

A silent auction was held for the guests to benefit Powershift, the
first ever national youth climate conference. Stay tuned to a future site via Yahoo! to bid on the auction items during the month of August and to learn more on how you can be a part of PowerShift 2007 and the climate change movement.

About the House:
The modern eco-home designed by renowned architect Edvin Karl Stromsten features break-through green energy technology that maintains a heightened sensitivity to its natural environment. Streamlined, stylish and filled with light, this home epitomizes modern “green” architecture.

About the Events:
From June 30 through July 31st, Project GreenHouse will host 4 weekends of intimate, high-profile benefit dinners and special events with celebrity hosts to help raise funds for environmental charities including the Riverkeeper, The Rainforest Foundation, Charity: Water, FEED Bags for the World Food Programme, tar art media to benefit Earth Pledge, and a private affair to benefit PowerShift 2007 hosted by model, entrepreneur and environmental activist, Summer Rayne Oakes. All proceeds go directly to each organization.

Margaret Teich (producer of Lazy Environmentalist) and Natasha give the Peace Sign

Tony Massaro (League of Conservation Voters), Summer Rayne Oakes and Massimo LoBuglio, climate change psychologist launching the BE CARBON NEUTRAL Campaign, part of CRED Institute.

Steve Glass and Monique Pean (eco-jewelry)

About PowerShift:
Powershift 2007 is the first national youth Climate Summit headed by Energy Action and the Campus Climate Challenge, a joint project of 23 leading youth environmental and social justice organizations that has expanded into 540 campuses across the U.S. and Canada, exposing more than 1.7 million young people to global warming solutions and getting over 300 colleges to commit to becoming "climate neutral". PowerShift 2007 will be held at George Washington University in Washington, D.C. on October 19-22. The gathering will bring together 3,000-5,000 young people and will be a pivotal moment for the movement.

Blake Mycoskie (Toms Shoes) longboards with his crazy plaid pants.
Blake striking a pose with Lauren Bush, founder of the Feed Bag program.

PowerShift 2007 Conference Agenda & Components

Trainings: Conference attendees will learn the best practices of climate organizing, including: campaign and event planning,recruitment, media, public speaking, lobbying, leadership development, coalition-building, and meeting with decision-makers.

State/Regional Break-Outs: After splitting into geographically-based groups, youth will identify upcoming state and regional opportunities to realize tangible climate progress and plan coordinated campaigns and events to make them happen. We will also faciliate the coordination of upcoming citizen marches across the country.

Keynote Speakers: Attendees will be energized by leaders of the climate movement, including Al Gore, Van Jones, D.C. Mayor Adrian Fenty, Rev. Lenox Yearwood, and more.

Presentations: Diverse speakers will enlighten youth about the connections between Climate and Faith, International Security and Climate Change, How Combating Climate Change Leads to Job Creation, Climate Change from a Native’s Perspective, and many more presentations that will help build our movement and add new perspectives to the discussion.

Rally in D.C.: Youth will learn the true meaning of environmental justice and moral responsibility as they partner with local environmental justice groups and hold a march and rally on local energy justice issues and federal climate policy.

Job Fair: Employers on the cutting edge of our energy transition will meet youth looking for the jobs of tomorrow in non-profit, clean energy, and other sustainably-focused sectors.

Lobby Congress: Youth representing every state will visit their elected representatives to support federal climate policy that would reduce carbon at least 80% by 2050.

2008 and Beyond: Candidates for the Presidency of the United States will speak to their plan to reduce GHG emissions 80% by 2050, providing examples of bold leadership.

Peter Strugatz (CEO of Icestone), Lauren Bush, and Josh Dorfman in the fashion closet

Hostess, Summer Rayne Oakes talks environmental politics all night with Tony Massaro of the League of Conservation Voters. Summer wears an organic cotton + re-created vintage dress by ENAMORE

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Summer Rayne Oakes + StockinGirl Lingerie Through the Years


(c) J. Ake

(c) J.F. Cooper

(c) J.F. Cooper

(c) J.F. Cooper

(c) J.F. Cooper

(c) C. Poole

(c) B. Talbot

(c) R. Talada

(c) R. Talada

(c) F. Forgione

Summer Rayne Oakes + StockinGirl Lingerie through the years

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Interview with Pure Living Magazine
photo: R. Crean

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Today's Zaman, a Turkish News Service highlights the most prominent names in eco-design:

Katherine Hamnett: The activist and English fashion designer Katherine Hamnett could be considered the pioneer of the eco-friendly fashion movement. She began in the 1990s with T-shirts of organic cotton, emblazoned with the slogan “Save the Future.” Introducing the fashion world to an important cause with this small step, she’s continued to move forward and develop larger collections. Her newest line bears the name “Ethical-Gold.”

Kirsty Hume: She might be best known for her long blond hair, but it is the importance of organic fabrics that Kirsty Hume is trying to introduce the world to. Hume says: “We are all responsible for the future of the world and we all can make a difference that would change the future of the universe. Using organic attire is a good start.” You can see Hume’s organic collection at

Edun: No stranger to activism, U2’s Bono has teamed up with his wife, Ali Hewson, and fashion designer Rogan Gregory to produce a fashion line that will benefit under-developed African nations. The line, called Edun, recently exhibited its new “Urban Cool” collection at New York Fashion Week. The clothes are made of Ugandan fabrics and are produced in Lesotho in an effort to stimulate self-sustainable employment.

Rogan Gregory: Not satisfied with just one chance to do his part in saving the planet, Rogan Gregory couples the fashion line he designed with Bono with some of his exclusive designs under the name “Loomstate.” He uses only organic cotton in his clothes to help make a positive impact on the environment. This summer’s collection, filled with sexy-comfortable styles, is available only at Barneys.

Summer Rayne Oakes: Every movement needs a leader and who better than Summer Rayne Oakes to be considered the “Queen of eco-style”? Model-designer Oakes is active in fighting the use of toxic dyes and chemicals in clothing. She chooses a much more elaborate array of replacements: silk, bamboo, even corn and sweet potatoes find their places as elements in her designs. Though her clothes make a loud statement on their own, Oakes lends more vocal support to the movement with TV programs and bulletins informing the public on how to be more environmentally friendly.

SANS: The name of this brand leaves no mistaking its mission to champion eco-friendly wear. The clothes created by New Yorkers Alessandro DeVito and Lika Volkova are as fashionable as they are environmentally sound. The designs made from cotton and eco fabrics such as are raw silk and soy, won the Ecco Domani prize this year, one of the most distinguished prizes in the eco world. Volkova, of Russian descent, highlights their goal to create ultra modern looks, drawing from her background as a designer for the Red Hot Chili Peppers. SANS is a global company, gathering fabrics from countries across the world -- from Japanese cotton to Alpaca wool from Peru. There are even designs that transcend the ordinary, such as soy socks.

Linda Loudermilk: “Big ideas for our small planet” and “Change is inevitable” are two of the slogans that influence Linda Loudermilk’s designs. Loudermilk works to create clothes that could be called “Eco-Couture” or “Eco-Luxury” -- bringing high fashion style to fabrics such as moss and hemp.

Anna Cohen: Anna Cohen, who hails from one of the most environmentally conscious places in the world, Oregon State, has recently launched a line of trendy sport shoes produced in an eco-aware manner. The shoes incorporate such oddities as bamboo and are largely made from natural rubber from the Brazilian Amazon rainforest.

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  • From the frontlines: Tracking the latest news, updates, and projects of Summer Rayne Oakes

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