Sweatshops on the Brain

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Sweatshops on the Brain

Thanks from a tip from Remy and the previous posting on fashion.psfk, we've been alerted to this great video about people's thoughts on sweatshop labor. Conclusion: NEED MORE INFORMATION ON WHO'S DOING A BAD, BAD THING. Clearly the right move too, considering the repeated reference to Nike. If you remember back in the mid-90's, a huge marketing and PR campaign was put out in the public on Nike's reprehensible working conditions for their soccer balls and later everything else. Nike lost so much money and a huge chunk of the market, it forced them to rework their practices. Luckily for that company, they are back in business, but it looks as if they will always be the poster child for sweatshop musings.

Someone in the video mentions sweathsop videos and more information, check out BEHIND THE LABEL (not my editorial, but the organization)! They have plenty of videos behind-the-scenes and outside-the-scenes HERE.

Also check out AS YOU SOW. Gap social responsibilty report? Apple recycling? Wal-Mart watch? Time Warner codes of conduct? Labeling tuna cans for toxins? Yah, that's them. They utilize markets and shareholder leverage ($$$ people), to transform corporate behavior from reprehensible to poor to better. What a great idea, right?

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