Clean the Beach: Levis 5-01 Day


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**LEVI'S® PHOTO ADVISORY**

MODEL SUMMER RAYNE OAKES JOINS LEVI’S® FOR DAY OF VOLUNTEERISM AT VENICE BEACH

ON “501® DAY” - MAY 1, 2007

WHAT: As part of its long-standing history of community involvement, on May 1st “501® Day,” Levi’s® is encouraging Los Angelens to volunteer with them for the first time ever. Eco-conscious model Summer Rayne Oakes will join Levi’s® Store employees and other local volunteers to help clean up Venice Beach, in celebration of Levi’s® “501® Day.”

Levi Strauss & Co. has a long history of community involvement, with employees volunteering over 60,000 hours of service globally each year. Other “501® Day” events are being held in New York and San Francisco. For more information about “501® Day” or to learn about more volunteer opportunities, visit www.levi.com/501Day.Opportunities in Los Angeles, New York City and San Francisco.

WHEN: May 1, 2007

9:30 a.m. Volunteers Meet at Levi’s Store (and head over to Venice Beach)

10:15 a.m. Special Presentation with Levi’s® Store Manager, “Heal
the Bay” and Summer Rayne Oakes (at Venice Beach location)

10:30 a.m. Volunteer Activity Begins

WHERE: Levi’s Store

1409 3rd Street Promenade

Santa Monica, CA

3000 Ocean Front Walk @ Rose Ave.

Venice, CA

CONTACT: Fiona McRobert for press requests, 917.697.5026

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