Levi's 5-01 Day: Venice Beach

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At the Levis Eco stand

Levi's 5-01 beach clean-up crowd at Venice Beach

Show us your jeans
Levis, Summer Rayne Oakes and Heal the Bay members
Get involved with: HealtheBay.org
jump-roping with the seaweed

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Clean the Beach: Levis 5-01 Day

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**LEVI'S® PHOTO ADVISORY**

MODEL SUMMER RAYNE OAKES JOINS LEVI’S® FOR DAY OF VOLUNTEERISM AT VENICE BEACH

ON “501® DAY” - MAY 1, 2007

WHAT: As part of its long-standing history of community involvement, on May 1st “501® Day,” Levi’s® is encouraging Los Angelens to volunteer with them for the first time ever. Eco-conscious model Summer Rayne Oakes will join Levi’s® Store employees and other local volunteers to help clean up Venice Beach, in celebration of Levi’s® “501® Day.”

Levi Strauss & Co. has a long history of community involvement, with employees volunteering over 60,000 hours of service globally each year. Other “501® Day” events are being held in New York and San Francisco. For more information about “501® Day” or to learn about more volunteer opportunities, visit www.levi.com/501Day.Opportunities in Los Angeles, New York City and San Francisco.

WHEN: May 1, 2007

9:30 a.m. Volunteers Meet at Levi’s Store (and head over to Venice Beach)

10:15 a.m. Special Presentation with Levi’s® Store Manager, “Heal
the Bay” and Summer Rayne Oakes (at Venice Beach location)

10:30 a.m. Volunteer Activity Begins

WHERE: Levi’s Store

1409 3rd Street Promenade

Santa Monica, CA

3000 Ocean Front Walk @ Rose Ave.

Venice, CA

CONTACT: Fiona McRobert for press requests, 917.697.5026

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Summer Rayne Oakes + Levis 5.01 Volunteer Day

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WWD's April 10, 2007 Green issue recently highlighted Levi's 5.01 volunteer day. Join Summer Rayne Oakes and Levi's on May 1st to volunteer in your neighborhood. Events will occur in San Francisco, New York and Los Angeles. Oakes will be rallying the crowd to participate in a beach cleanup with Heal the Bay and the LA Levis crew. If you'd like to spend a day on the beach, sign up on the Levis 5.01 site.


Oakes wears her Levi's Eco

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