The Independent talks about the Green Rush
Published Monday, April 30, 2007 by SROmgmt | E-mail this post
The Independent reports on "Who's cool in the great celebrity green rush?"
"Just five years ago there were only 10 environmentally friendly designers. Now there are more than 500. At 23, fashion model Summer Rayne Oakes has her own thinktank and consulting company promoting fair trade clothing.* Meanwhile, more than 500 campuses have signed up to start reducing their carbon emissions, partly as a result of a student campaign, Campus Climate Challenge." read more here.
*please note as a more accurate statement, Summer Rayne Oakes personally promotes fair trade clothing. SRO (the company) works on environmental communications, market research, advertising and brand strategy
Labels: Campus Climate Challenge, fair trade fashion, Summer Rayne Oakes, The Independent