Summer Rayne writes about the rise of environmentally-conscious, conflict-free diamonds in the May/June 2007 "Behind the Label" feature of Lucire Magazine. Click to enlarge images.

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"Eco-DenimNation" article in Lucire Magazine, as first seen in S4's second issue on Denim: Caught With Our Pants Down. "Eco-DenimNation" explores the designers shaking up the blue jean scene and explores the past, present and future of sustainable denim design. Click on images to enlarge.

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Party without a Plastic Bag

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Summer Rayne and friends at birthday party bash. Oakes wears, John Patrick Organic, Loomstate jeans and an Anya Hindmarch, "I'm Not A Plastic Bag" hidden from view.

"I'm Not a Plastic Bag"
craze will officially launch in North America on June 20th and availabe through Ron Herman, Fred Segal Flair and Halt Renfrew in Canada. A month later, the $15 bag will be available from selected East Coast Whole Food Markets.

SRO FYI: According to the Environmental Protection Agency, the U.S. consumes over 380 billion plastic bags, sacks and wraps each year. Each year, Americans throw away some 100 billion polyethylene plastic bags, and less than one percent of them are recycled. One way to stop the insanity:

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Summer Rayne Oakes talks about S4 and sustainable design at Hofstra's April 19 Culture & Design Conference. Other speakers included, Ingeo and Brooklyn Industries.

Sign up for S4 for free at S4trends.com. S4 explores how sustainable design trends interact with global topics, such as environment, society, politics, culture and traditions. It also seeks to identify the designers that are pushing the envelope on sutsainability in the textile and apparel market.

To see upcoming and past speaking events, click here.

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Watch the video on the eco-friendly fashion line, Doie Designs with Summer Rayne Oakes and designer, Sara Kirsner.

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Summer Rayne hits the AVITA Co-op Store Launch

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Summer Rayne Oakes at the AVITA Co-op store opening in Los Angeles, May 1, 2007. Wearing: modal dress by Pema; organic cotton tights by Maggies Organics from Sodafine; boots by Terra Plana; necklace by Kirsten Muenster

AVITA has a luxurious contemporary line of bamboo knits and recycled cashmere creations. This past week, they opened a flagship store (AVITA Co-op) at 8213 West Third Street in the hip retail area of West Hollywood on May 1, 2007.

The store will feature the entire Avita collection with new additions to the brand - Avita Rugs organically dyed to simulate animal prints and the much-anticipated introduction of Avita’s first beauty product, an Anti Aging Serum.

Other independent and up-and-coming labels, artists and designers are also expected to showcase their products. The list include: Go Build by Greg Bergere, Mystra Oils, Mink Shoes, Sophie Simon Designs, Temps Perdu Vintage, Knot 2 Much 2 Ask Fine Jewelry by Helen Cavallo and Joely Fisher, Rea Boschi Gogolja Jewelry, Starstruck Fine Jewelry by Jill Sokolec, Moonstar Cosmetics, Daniel Jung Photography and artists Elizabeth DeVries and Barbara Rosen.

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Replay Organic Jeans Launch with Summer Rayne Oakes

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Summer Rayne Oakes and Julia Gabella

Summer Rayne wearing John Patrick "Organic" from Sodafine, Be Carbon Neutral jewelry, and organic Replay Jeans

D.J. Cassidy spins

Summer Rayne dances

Summer Rayne and Eric greet Mario

Thomas Jones, Meghan Goode, Tasha Smith and MenWah

Marco, Mario, Eric, Summer Rayne and Paolo

Manny, Julissa, Meghan and Natalie

Manny Perez and Zulay

G. Love

Emmanuelle Chriqui and Silvia Buzio, owner of Replay Jeans


Eric and Summer Rayne

Eric Mabius with Marco Bortoletti, CEO of Replay Jeans

Darryl "DMC" McDaniels with Paola Fassina, President of Replay

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At the Levis Eco stand

Levi's 5-01 beach clean-up crowd at Venice Beach

Show us your jeans
Levis, Summer Rayne Oakes and Heal the Bay members
Get involved with: HealtheBay.org
jump-roping with the seaweed

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  • From the frontlines: Tracking the latest news, updates, and projects of Summer Rayne Oakes

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