Hometown Paper Highlights Career

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Behind-the-scenes at LOHAS

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These are some pix provided by our friends over at Elephant Magazine.

It was during our interview with them and right before our panel. Let me fill you in on what is happening in the pictures: Way is doing the interviewing and pretending to listen to what we're all saying (You know I love you Way, but it's so true!).

And for all you fashion freaks out there, I'm wearing an organic cotton dress by Sublet Clothing; shoes by Charmone; a sustainably-harvested African blackwood bracelet by a.d. schwarz; a horn ring made by a cooperative of women in Colombia and purchased at a local sustainable jewelry shop (Lisa Linhardt designs). Sorry, I don't know what all the boys are wearing, but I think Way exclusively wears vintage duds. Bryan was flaunting some tailored suit. Graham was wearing the same damn jacket as Danny, which was pretty funny.

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This past week I was at the LOHAS Conference in Boulder to talk on a Planet Green panel and catch up and connect with so many of the cool people within this space. Shout out to Way, Ted, Tommy, Jack, Andreas, Olivier, Linda, Denise, Gerald, and everyone else that I'm leaving out because there are just too many names to mention.

On the plane ride back to New York, I noticed the guy next to me was flipping through the latest copy of Men's Health. There is a great greening section in there with the ever-popular Mike Rowe (from Dirty Jobs). They gave me a nice feature on the inside. Just as I was craning my neck over to see, he turned and said, "Hey, that's you, isn't it?" All I can say is: Thank goodness they didn't put my whole interview in there. I remember it being a tad risqué.

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My local paper, The Times Tribune, gave me a sweet write-up. It was great to hear back from all my PA peeps and have yet to read and write back to everyone. This is just a holler out to everyone, "A big thank you," and can't wait to come back July and organize some great programs back home.

(image is from shooting the "G Word" on a farm that captures methane from cows to power 2,500 homes)

Here's the article below:

Former Montdale resident, model and activist becomes environmental reporter for new Discovery channel



BY JOSH MCAULIFFE
STAFF WRITER
06/22/2008

Summer Rayne Oakes’ criteria for being an environmentalist is pretty broad.

“If you drink the water and breath the air, you’re an environmentalist,” the former Montdale resident said.

“It’s those of us worried about putting food on their plates. It’s those of us worried about getting their kids to school and putting gas in their tanks.”

Ms. Oakes worries about all of those things, and then some. And she just got a bigger platform for airing her views.

A few weeks ago, the environmental activist and model devoted exclusively to sustainable, eco-friendly fashion, began her tenure as an on-air personality, or “resident expert,” on Discovery Planet Green, a new cable channel devoted completely to environmentally conscious programming.

Right now, Ms. Oakes, 24, can be found serving as a correspondent on “G Word,” a magazine show geared toward environmental trends. Early episodes will find her getting down and dirty on a methane recapture farm, climbing windmills and swimming in the Pacific Trash Vortex, a swirling cauldron of plastic and other debris that’s twice the size of Texas.

“I’m kind of like the Mike Rowe of Planet Green,” she said with a laugh, referring to the host of the popular Discovery Channel program, “Dirty Jobs.”

Then, in August, she’ll be featured on “Battleground Earth,” an irreverent reality show that will pit rocker Tommy Lee against rapper Ludacris in a competition to find out who’s the greenest.

“It’s just off-the-wall funny,” said Ms. Oakes, admitting she at first had some reservations about doing the show.

Other duties

It doesn’t end there. Her duties also require her to file eco-related reports on “Access Hollywood,” write on fashion and beauty tips on the channel’s Web site and maintain a blog on the political Web site Huffington Post, which will be similar to the one she does for the popular eco blog, Tree Hugger.

“I’m just having an awesome time,” Ms. Oakes said. “It’s great, because I’m just using my knowledge and my passion and my sense of humor.

“I think it’s really going to be a hit,” she said of the channel. “I think they’ve got some great talent and great people to build some buzz.”

On top of that, she believes her presence on the channel will go a long way toward “enabling and enhancing my platform.”

Ms. Oakes’ eco-conciousness first surfaced during her early years, trudging through the fields and forests of Scott Township. She was one of those kids whose idea of fun was lugging a gallon jug of caterpillars to school or growing mold in the refrigerator.

“I was probably always the most environmental kid in the bunch when it came to school,” she said. “It was always just a source of inspiration for me. I was always a curious kid. And I wanted to get into things.”

By her teenage years, she was actively involved in community environmental affairs. At Lakeland High School, she was a member of the school’s award-winning environmental club. She helped coordinate Scott Township’s recycling program and established a newsletter called Buzzworm. And she checked the water quality of area streams and worked on the Grassy Island Mine Reclamation project for the Lackawanna County Conservation District.

“Having a leadership position at a young age, for any kid, that’s a lot of positive reinforcement,” she said. “Kids want to be involved. They just need a little more direction.”

Studied bugs

It was at Cornell University, where she majored in natural resources and entomology (the study of bugs), that she first came upon the notion of using fashion and media to communicate her environmental passions.

By her second semester there, Ms. Oakes had already gotten published in a science journal. Still, she quickly came to the realization that “no one reads those things.” And she wasn’t getting through to her friends at all.

“They’d make fun of me. ‘You’re a park ranger,’ they’d say. They didn’t get the environment,” she said.

Frustrated, she started to think of other approaches, eventually landing upon the rather unconventional idea of using her All-American good looks for green purposes. She began taking trips into New York City, and in little time was landing jobs modeling eco-friendly clothing. What she came to realize was, though superficial in many ways, fashion “uses the media brilliantly.”

To this day, Ms. Oakes has been exclusively devoted to designers and companies that emphasize sustainable and organic fabrics and fair- trade agreements.

Her niche approach has resulted in a fair bit of press, including a two-page photo spread in Vanity Fair magazine last year. She’s come to be known as “the eco model,” a term she at first thought was somewhat “goofy” but has since come to embrace.

“There’s really no one else at this nexus,” said Ms. Oakes, whose everyday wardrobe tends toward organic-blend cotton shirts and vegan shoes.

The modeling has allowed Ms. Oakes to promote and write about the myriad environmental issues near and dear to her heart, including the concept of green jobs, a subject she wrote about in a recent op-ed column that ran in The Times-Tribune. In the piece, she discusses the impact “green-collar” jobs like installing solar panels, reclaiming mine sites and retrofitting buildings for energy efficiency can have on Northeastern Pennsylvania’s economy.

“I think there’s a real opportunity for Scranton and the other areas to be leaders,” she said. “I love the idea of green jobs ... green jobs reinvigorating people in other areas. We know this is a viable business.”

Speaking of NEPA, Ms. Oakes said she gets back to the area “a fair amount.” She plans to be home for a few days in July to visit her father, Robert, of Dunmore, and grandparents, Erwin “Smitty” and Lilian Schmitt, of Olyphant. Her mother, Diane Oakes, now lives outside Cleveland.

“Pennsylania’s such a beatiful state, and summer’s a good time to come back,” she said.

So what do her parents make of her career?

“I think they dig it. I don’t think they completely get what I do,” Ms. Oakes said with a laugh.

Which is fine. So long as she can keep promoting the gospel of green, she’ll be content.

“This is a real national movement that’s underway. It’s about connecting people and strengthening them,” Ms. Oakes said. “Once people start getting involved, you can’t stop. It enhances your life. It gives you a sense of purpose.”




Learn more about Summer Rayne Oakes

Age: 24

RESIDENCE: A former resident of the Montdale section of Scott Township, she now lives in New York City

FAMILY: She is the daughter of Diane Oakes, Lakewood, Ohio, and Robert Oakes, Dunmore. She has a brother, Travis, Philadelphia. She is the granddaughter of Erwin “Smitty” and Lilian Schmitt, Olyphant; and Walter Oakes, Florida; and the late Jessie Oakes.

EDUCATION: A Lakeland High School graduate, she has a bachelor’s degree in natural resources and entomology.

OCCUPATION: A model specializing in sustainable, eco-friendly fashion, she is an on-air personality and resident expert on the new cable channel, Discovery Planet Green, which is devoted entirely to environmentally conscious programming. She currently appears on the show “G Word,” and in August will be featured on the reality show, “Battleground Earth.” She also files eco-themed reports for “Access Hollywood” and writes blogs for the Web sites The Huffington Post and Tree Hugger.

FOR MORE INFORMATION: Visit her Web site, www.summerrayne.net. For more on Planet Green, visit: http://planetgreen. discovery.com/


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Naughty Bike Ride Behind-the-Scenes

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This is a playful little behind-the-scenes to the Treehugger.com gift guides. George! I can't believe you filmed that - you were getting all up in there! What a compromising position. A dirty little secret: I even had to take my underwear off because they were causing panty lines..(I was sooo afraid to sit on the bike seat). I can't image juicing my juice this way...that was until...Check out the fun video here or below.


Susty.tv » Bike-Powered Bender in Action Summer Rayne Oakes Behind the Scenes from susty.tv on Vimeo.

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What to get for Daddy

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Discovery Planet Green LA Pre-Launch Party

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For all you eco-labelistas out there: I was wearing Beau Soleil, a hand-painted gourd-bag I picked up in Trinidad, a horn ring made by a cooperative in Colombia (from Lisa Linhardt Designs); Hand-crafted African blackwood bracelet by a.d. schwarz; a hand-crafted agate necklace by Kirsten Muenster; and shoes by Charmone

Here's the G Word troop: Hosts SuChin Pak and Daniel Sieberg. I'll be coming in on resident expert doing all the grimy and glamorous stuff. Well a sneak peak of my episode happened yesterday on Discovery Home, but will run again I think on June 4 or 5 at 7/6c. So tune in.
The very insane Tom Green will be hosting, "The Tom Green Project" Game Show
Adrian was looking quite dapper in his suit.
He'll be hosting the show, Alter Eco, with Angela, Darren, and Boise

God they are soooo HOT! Blue Man Group

CEO David Zaslav - who helped start both Sundance Green and Planet Green - with Mike Rowe (Dirty Jobs) whose motto is: "You have to be brown before you can go green."

Tommy Lee and Luda filming the last segment of Battleground Earth, which will launch in August 2008


Billy Gibbons

Slash

Tommy doing it Blue Man Group-style

Luda


Comedian Tommy Davidson and Ziggy Marley


Here's some shots from the Planet Green pre-launch party in LA. It was an eclectic bunch to say the least. I snuck out during the concert to get some food with my friends, manager, and some of the hosts. It was good to kick back with a good group of people for a little food and fun.

PLANET GREEN officially launches June 4th. It's the first 24-hour eco-lifestyle television network and will be taking over the Discovery Home Channel at 6PM EST.

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"Ask Summer Rayne" - PlanetGreen.com Column

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Summer Rayne Oakes Makes #4 in SSF's Best Dressed List

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This April, the Sustainable Style Foundation announced their Best Dressed Environmental List. Summer Rayne made #5 in 2007 and inched her way to #4 this year. ** Thanks to Robin for putting together a nice collage of images of Summer Rayne's looks this past Earth Week*** Here's the rest of them below.


April 13th, 2008 - Seattle Green Festival main stage
ph: Chip Py. Dress by Beau Soleil.

April 19th, 2008 - Emcee at SF Green Apple Festival
Dress by Manish Arora


April 21st, 2008 - Attending the LOHAS/BBMG Event at ABC
Dress by Manish Arora


April 22nd, 2008 - LOHAS Press Luncheon/Ben Jelen Concert/Ingeo Earth Month
Havana pant and shirt by Anna Cohen; dress by Doie Designs

April 23rd, 2008 - The Discovery Upfronts
Summer Rayne Oakes with Annabelle Gerwich at the Discovery Upfronts. Summer Rayne wears a re-created vintage bustier dress by Deborah Lindquist.

April 24th, 2008 - Project Earth Day Ecofashion Show
Summer Rayne Oakes, Sass Brown, and Jill Fehrenbacher - judges at Project Earth Day student fashion show. Summer Rayne wears a Beau Soleil dress; iwood eco glasses; and hand made necklace with found stones by Kirsten Muenster ph: Inhabitat.com

April 25th, 2008 - Green Tie Gala
Dress by Enamore

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How Do You Like Them [Green] Apples?

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Emceeing Green Apple SF in my psychedelic Manish Arora dress
Radio Active and I. Ph: Diana Kurnit
Tommy on the drums. Ph: Diana Kurnit
Catching up. Ph: Diana Kurnit
"So I saw this porcupine on the street..."
In awe with Wavy Gravy. Ph: Diana Kurnit
Crowd went on for miles...
and miles...
Pumping up the crowd

Written for Treehugger.com

“Go easy on me,” Tommy Lee said in a whisper. “You know I’m a green virgin.”


“Sorry Tommy,” I said with a smile. “I like to go deep.”


Earth Day celebration in San Francisco is probably the perfect place to give Tommy Lee and Ludacris the Green 101. The artists, (both who are participants in Planet Green’s Battleground Earth), paid a visit to the Bay Area during the Green Apple Festival. They may have well been on another planet though, because you know how freaky cool San Francisco can get around Earth Day .

SF Green Apple was just one of eight festivals happening around the United States. The entire eight city event boasts the largest Earth Day gatherings, drawing crowds of 500,000 plus not to mention all the viewers who tuned into the Myspace/iclips network streaming podcasts on Earth Day. (Don’t worry: For those of you who missed it, iclips will be archiving in on their website soon enough). The events happen rain or shine. Just ask the good-spirited crowd in Washington, D.C. who got pummeled with rain and windstorms. Tens of thousands of umbrellas raised their heads to hear music from Warren Haynes, Umphrey’s McGee, and a host of other musicians. Ed Norton, Chevy Chase, Denis Hayes (Organizer of First Earth Day), and Thomas Friedman (sans the pie-in-his-face) all got to the stage to rally the crowd.

On the opposite coast, I was preparing to emcee with my beatboxing boy, Radio Active, whose voice shares an uncanny resemblance to Tone Loc. Radio said he’s participated in all three of the SF Green Apple Festivals, which draws a crowd of about 25,000 each year.


Brett Dennen opened it up with some great tunes. Mickey Hart was joined later by Tommy and a host of other musicians. Ahhh the harmony! My good friend Randy Hayes, founder and President of Rainforest Action Network, rallied the crowd. We both joshed with Bill McKibben backstage, giving him a hard time for the number of trees that were sacrificed for his long ass, (but well-deserved) bio; he got out there and rocked out the 350 Campaign. The dapper Mark Leno, CA State Assemblyman, renewable energy champion, presented SF with a rallying cry for clean energy. He’s also running for State Senate and I love the fact that he has an Earth in the “O” of his name. Go ahead check it out on his website.


I looked out at the sea of people. There wasn’t a patch of grass that I could see. A group of guys were laying on a sectional near the front of the stage. Guys and girls had their shirts off, dancing in the cool morning sun. Hippies and former hippies-turned-business-tech-financial gurus threw their hands up to the light breeze. A cloudy haze filled the air, only this wasn’t from the seasonal fog that sits its thick gray tushy over the Golden Gate State. Viva Woodstock. Enough said.


I wore a psychedelic silk dress hand-constructed by Indian designer Manish Arora. “Whoa man, I can see myself in your dress,” a dead head fan (or was it a dread head?) said eyeing my mirrored corset. “Thank you for bringing back the spirit of Woodstock.”


“My pleasure,” I said shaking his hand as I walked past two women dressed as a bumble bee and butterfly and a man in carrot costume. The three of them flitted around, pollinating a woman on stilts dressed as a flower.
Wavy Gravy, the infamous Peace & Love Clown and a flavor of Ben & Jerry ice cream, waddled past Tommy and me with his salmon and platypus. Dude, I’m totally convinced that you haven't lived until you pet Wavy's platypus and kissed Jane Goodall's toy monkey, Mr. H.

“What a spirited crowd.” I thought to myself. “I love this movement.”


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Myspace Gives Some Earth Day Love

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Josh from Relix Magazine, one of the organizers of the event

My son, Dr. Hayes, Founder of the Rainforest Action Network

Had a blast emceeing with my beatboxing boy, Radio Active, at the San Francisco Green Apple Festival. The Green Apple Festivals are the largest Earth Day celebrations in the U.S. and were a hit in 8 cities this year. Myspace, in collaboration with iclips network and the Earth Day Network, are streaming the music from the event. Check it out here. Hung a bit with Tommy Lee and his troupe, giving him the Green 101 and even stopping to play football with a man dressed as a carrot stick, and two women dressed as a bumble bee and butterfly. Also got to pet Wavy Gravy's platypus. Dude, you haven't lived until you pet Wavy's platypus and kissed Jane Goodall's toy monkey.

Only in San Francisco...

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Ask Summer Rayne: Green Beauty Treatments for the Eyes

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Inquiring eyes want to know:

"Are there any safe, eco-treatments for eye bags and wrinkles—especially crow’s feet?"

There are a few model-actress trade secrets (shhhh), so go check them out at my column over at PlanetGreen.com HERE.

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Trashed at Sea

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Head over to Treehugger to see my account of the Pacific Trash Vortex. Never heard of it? You gotta check this out.

Sample from Treehugger, "Pacific Trash Vortex Could Signify Future of Our Oceans:"

I spied an actual photo of an albatross, its black oily wings spread out on the rocky beach as if it had been crucified. Its gut was open and neatly filled with plastic—toys, straws, bottle caps, cigarette lighters, plastic bags. I commented how powerful of an ad campaign it was. The lab manager looked puzzled.

“That’s not an ad campaign,” she said frowning. “That’s the actual gut sample.”


photo: Algalita.org

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Battleground Earth: Tommy Lee vs. Ludacris

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From Collin over at Treehugger:

With a few notable exceptions, the hard-living, party-hearty, carbon-pumping world of rock 'n roll excess doesn't earn many green points. But that's going to change, thanks to Tommy Lee and Ludacris and a new show on Planet Green called Battleground Earth. Yep, rock and rap are going head to head in a battle against the toxic forces destroying the planet as the two travel across the country on a 10-episode tour.

The show premieres in August and follows the duo's attempts to keep their high-wattage tours on a greener path while participating in different challenges highlighting various green issues.

What sort of shenanigans will this involve? For example, in the "Fast Fuel" episode Ludacris (who is also knows as Chris Bridges) and Tommy Lee's biodiesel tour buses are running on empty in the middle of the Texas Panhandle. They must roll into a fast food restaurant and look for fast food grease to turn into eco-friendly fuel. Will this battle include discussion of the efficacy of biofuels as a long-term petroleum substitute, or the possible argument that biofuels are a crime against humanity? You'll have to tune in to find out...

The Rap n' Roll battle culminates in a green carpet benefit concert at the Greek Theater in Los Angeles (no, not that Greek Theater). The concert featuring Ludacris, Tommy Lee and many of their famous musician friends will support the renewal of Griffith Park, which was devastated by recent wildfires.

So, who's going to win the battle and take the green cake: the acting rapper or the musician who's famous for, uh, doing other things in front of the camera? Pencil in August 2008 on your calendars and read up on other programming plans in ::USA Today on Planet Green, ::BAM! Emeril Lagasse Unearths Fresh Ingredients for Planet Green, ::Become a Famous Eco-Gadgeteer on Planet Green TV!, and ::Appear on Emeril Green

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